In this era of belt tightening, it's kind of refreshing to take a look at people whose happiest pastime is to give money away. Such a man is 77-year-old Eli Broad, a self-made billionaire, art collector and for the past ten years one of the most consistently generous philanthropists in America - supporting education reform, medical research and the arts. Broad also wants to transform that sprawling monster of a city Los Angeles into a cultural capital.
Broad thinks big, but his critics say he can act very small: that he may give billions away, but that he tries to micromanage almost every dollar he gives. Broad doesn't really care what they say - all he wants to do is die poor. Well, relatively poor.

"I believe in two things: One, Andrew Carnegie said, 'He who dies with wealth dies in shame.' And someone once said, 'He who gives while he lives also knows where it goes,'" Broad told "60 Minutes" correspondent Morley Safer.

There's no one quite so civic minded in America. Broad and his wife Edye have become paparazzi pets because of the money they lavish on Los Angeles, so far more than half a billion dollars.

Behold his footprint on Los Angeles. He's a driving force behind 16 major public institutions. In the center of downtown, there is a cultural corridor, anchored by the magnificent Disney Hall, home of the Los Angeles Philharmonic. Next to it is the home of the Los Angeles Opera, The Museum of Contemporary Art, The High School for the Performing Arts, and The School of Music.

In greater Los Angeles, three scientific research centers, a theatre, an art center, and another contemporary art museum are supported by Broad. He puts his name on almost all of them.