The Andy Warhol Museum announces the public presentation of 10 rarely seen Andy Warhol "Screen Tests" on Times Square's electronic billboards from 11:57 p.m. to midnight each night in May 2015. The screenings are part of the ongoing project "Midnight Moment," a monthly presentation by The Times Square Advertising Coalition (TSAC) and Times Square Arts. Among the "Screen Tests" shown are those of Bob Dylan, Allen Ginsberg, Lou Reed, Harry Smith, and Edie Sedgwick.

Between 1964 and 1966, Warhol created almost 500 of these three-minute film portraits of famous and anonymous visitors to his studio, filming his subjects using a stationary Bolex camera loaded with 100-foot rolls of black and white 16mm film.