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Thursday, 27 June 2013 19:56

Amazon Takes on the Art World

Online retail giant Amazon is expected to launch a virtual art gallery later this year. The website is planning on offering over 1,000 objects from at least 125 galleries. It has been rumored that the online seller of books, electronics and apparel already has over 100 galleries on board. The Seattle-based company has been approaching a litany of galleries across the U.S. in recent months.

The virtual art gallery will follow a similar model as Amazon Wine, which debuted last fall and works with over 400 vineyards and winemakers across the country. Amazon will take a commission from all sales on its art site instead of charging galleries a monthly service fee. Commissions will range from 5% to 15% based on the work’s sale price.

Online art galleries are not unheard of in today’s web-dominated world. Costco currently runs a virtual art gallery that offers prints by artists such as Henri Matisse (1869-1954) and Marc Chagall (1887-1985) as well as original works by lesser-known artists.    

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