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Since Swatch Group purchased Harry Winston in January 2013, it hasn’t revealed much about its plans for the luxury retail brand. However, one thing it has openly done is keep with the Harry Winston tradition of flamboyant purchases of statement diamonds and gems.

On Wednesday, Harry Winston purchased the largest known flawless vivid blue diamond in the world for nearly $23.8 million at Christie’s Geneva Magnificent Jewels sale. The nearly $1,800,000 per carat price paid for the 13.22-carat diamond represents a world record for a blue diamond.

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On April 16, Christie’s Magnificent Jewels Sale in New York fetched a total of $60.6 million. The top lot was a pair of round, D-color internally flawless diamonds, weighing 22.60 and 22.31 carats, which brought $8.6 million. The two-session sale featured more than 250 jewels.

The auction included the collection of animal welfare advocates Riki and Jerome Shaw. All of the proceeds from this portion of the sale, which totaled $8.6 million, were donated to cage-free animal shelters. Highlights from the Shaws’ collection included a 6.1-carat, rectangular-cut fancy intense pink diamond ring by Harry Winston, which netted $5.8 million and a Burmese ruby and diamond ring that fetched $1.3 million.

The Magnificent Jewels auction also included the private collection of Kathleen and Martin Field, which garnered over $6 million. The lot included a 20.10-carat rectangular-cut, D-color, VVS1 diamond by Harry Winston that sold for more than $2.4 million and a 42.88-carat rectangular-cut Colombian emerald and diamond brooch by Harry Winston that realized over $1.3 million.

Christie’s next Magnificent Jewels auction will take place on May 14 in Geneva. The sale will feature The Blue, the largest flawless vivid blue diamond in the world, as well as The Ocean Dream, the largest vivid blue-green diamond in the world.

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