The Texas Department of Transportation has reached an agreement with the foundation Ballroom Marfa to preserve Elmgreen & Dragset’s iconic conceptual installation “Prada Marfa.” Ballroom Marfa, a non-profit organization that doubles as a contemporary cultural arts space, has been battling to preserve the sculpture for nearly a year. The government threatened to shut down the life-size replica of a Prada store, which stands on a deserted stretch of West Texas highway, because it could be considered an illegal roadside advertisement under state law.
To resolve the problem, Ballroom Marfa decided to lease the land underneath “Prada Marfa” and register the site as an art museum. Elmgreen & Dragset’s building will be the museum’s sole art exhibit.