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After ten years, Frieze London continues to be a hit with patrons and dealers alike. A mix of established and fledgling galleries, Frieze attracted nearly 55,000 visitors during its five-day run. Major sales included Paul McCarthy’s White Snow Head (2012) for $1.3 million, Damien Hirst’s Destruction Dreamscape (2012) for $807,650, and Jenny Holzer’s installation Blast (2012) for $525,000. New to the fair, Stevenson Gallery was pleasantly surprised when The Outset/Frieze Art Fair Fund to Benefit the Tate Collection acquired Nicholas Hlobo’s Balindile I (2012).

Stefan Ratibor, Director of Gagosian, said, “We had a terrific fair. Both Frieze and Frieze Masters were quite brilliant.” Victoria Miro of Victoria Miro Gallery added, “I can only say positive things. We’ve had success with all our artists and the market has been surprisingly strong. The fair is truly contemporary with many cutting-edge pieces.”

This year marked the debut of Frieze Focus, a section of the fair devoted to galleries less than ten years old. Focus participant, Mihaela Luteo of Plan B said, “The positioning of Focus has been really very good in cultivating positive reactions. This section gives us the possibility of building our profile in the perfect context. We wanted to introduce artists that may not be so well known and have sold most of the work we brought with us.”

A decade after its debut, Frieze London remains at the forefront of the Contemporary art scene. Frieze's dedication to innovation, risk-taking, and new talent can be thanked for that.

Published in News
Thursday, 11 October 2012 17:29

Frieze Art Fair Kicks Off in London

Committed to showcasing the best in contemporary art, the The Frieze Art Fair decided to mix things up in honor of its tenth anniversary. Taking place from October 11 –14, the fair will exhibit ancient works at the simultaneous inaugural show, Frieze Masters. The fair will feature 96 galleries offering works from the last 4,000 years. While the inclusion of non-contemporary work encourages crossover collecting, it also allows patrons to explore the past’s influence on contemporary art.

Between the Frieze Masters’ exhibitors and the 175 contemporary galleries participating in the fair, there will be a total of $1.5 billion worth of art in London’s Regent’s Park. After last night’s exclusive VIP preview, it seems that collectors are anxious to buy.

One of the first pieces to sell at the fete was Pablo Picasso’s Homme et Femme au Bouquet priced at $8.5 million. An unidentified U.S.-based collector snapped up the painting at Frieze Masters. Over at the contemporary fair, Paul McCartney’s 2012 mixed-media sculpture, White Snow Head, sold within the first ten minutes of the preview for $1.3 million.

Attracting thousands of visitors from around the world including big name collectors such as Martha Stewart, PPR chief executive officer Francois-Henri Pinault, and New York mayor Michael Bloomberg, it will be interesting to see the effect the fair’s widened scope will have on sales.

Published in News
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