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Friday, 05 July 2013 19:10

Cashiers at Metropolitan Museum of Art Trained to Deceive Visitors

The Metropolitan Museum of Art, New York. The Metropolitan Museum of Art, New York. Wikimedia

In November 2012, two members of the Metropolitan Museum of Art in New York sued the institution for deceiving the public by making patrons think that the suggested admission fees are mandatory. The historically free institution suggests entry fees of $25 for adults and less for seniors and students.

Theodore Grunewald and Patricia Nicholson files the suit in state court in Manhattan and said that the museum’s fee policy lacks transparency. They also argued that the museum fails to note that the fee is suggested on several of its websites and that it’s only in fine and barely legible print on signs near cash registers. A statute was put in place in 1893 declaring that the Met must remain free in order to continue receiving government funding. Grunewald and Nicholson commissioned a survey of visitors to the museum and found that 85% of patrons believed they had to pay to gain entry.

According to court papers filed by Gerald Lee Jones, who worked at the Met as a floor manager from 2007 until 2011, cashiers were trained to deceive visitors and they were paid in part based on how much they collected from admission fees. The statement, which was filed in late June 2013, also suggested that cashiers were instructed to never volunteer that patrons may pay less than the “recommended” fee.

During the year ending in June 2012, the Met brought in $37.8 million in admissions, about 16% of the museum’s revenue.

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