During its annual gala on Saturday, October 5, 2013, Los Angeles’ Hammer Museum announced that all exhibitions will be free to the public beginning in February 2014. The Hammer Museum is a contemporary institution affiliated with the University of California, Los Angeles and attracted approximately 215,000 visitors last year. General admission to the museum has historically been $10.

The change in policy was made possible by two patrons’ gift of $1 million each, which will cover the loss of income from admission fees. Hammer Museum officials hope that by getting rid of admission fees, the institution will be more accessible to the public.