On Tuesday, December 10, both Sotheby’s and Christie’s announced that they have hired new Chief Marketing Officers. Sotheby’s is bringing former MasterCard CMO Alfredo Gangotena on board, while Christie’s has hired Marc Sands, the Tate’s Director of Media and Audiences.
Bruno Vinciguerra, Sotheby’s Chief Operating Officer, released a statement saying that Gangotena “will be responsible for shaping and delivering Sotheby’s brand message globally -- what we say through digital, advertising, catalogues, the press and philanthropy.”
Sands, who will begin at Christie’s in 2014, is taking over a position that has not been filled since 2011.
