Italy is turning to the private sector to try to increase the profitability of some of its cultural treasures, including the Uffizi gallery in Florence and Borghese gallery in Rome.
Under a new initiative sponsored by the government of the prime minister, Matteo Renzi, Italy’s cultural centers are likely to begin to look more like other great museums around the world, including the Metropolitan Museum of Art in New York, by opening more restaurants, gift shops, ticket booths, guides, and other tourist-friendly additions that can start generating bigger profits.
