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Monday, 11 August 2014 11:01

Art Institute of Chicago Gets Creative with Marketing Campaign for Magritte Exhibit

The feet sculpture promoting the Art Institute of Chicago's Magritte exhibit. The feet sculpture promoting the Art Institute of Chicago's Magritte exhibit.

The 7-foot-tall sculpture of two feet at Chicago’s Oak Street Beach has legs.

That is, it’s expected to move to other locations around the city as long as the Art Institute of Chicago is hosting an exhibit inspired by René Magritte, the Belgian surrealist artist. The beach installation is a larger-than-life marketing campaign to bring attention to the Magritte exhibit at the Art Institute.

The feet, each of which is 800 pounds and made of plywood and carved foam with a urethane hard coat, were installed at Oak Street Beach.

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