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Wednesday, 23 July 2014 10:52

Winklevoss Twins Invest in Online Auction House, Paddle8

Cameron and Tyler Winklevoss. Cameron and Tyler Winklevoss. PMC

Cameron and Tyler Winklevoss, the Internet entrepreneurs perhaps best known for their associations with Facebook and Bitcoin, are the latest techies to leap into the art world. This week, the twins’ Winklevoss Capital announced an investment round in Paddle8, a New York-based art auction house known for their high-profile charity events including a recent Faberge Egg auction. Paddle8 has flirted publicly with the use of Bitcoins for art transactions in the past and is one of the more tech-savvy of the online auction houses looking for a piece of the international market. Winklevoss Capital declined to discuss the specifics of the investment but said it was their first in the art or auction arenas.

Because of more restrictive U.S. visa requirements in the wake of 9/11 and a growing appetite for Western art in emerging markets in Asia, Africa, and elsewhere, online fine art auctions have turned into a bit of a boom industry.

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