Sotheby’s has developed and launched an App that is now available on the New Apple TV device via the tvOS operating system. The Sotheby’s App is available to users in eighty countries and offers an array of ways to go inside the world of art and luxury via the platform that has been dubbed ‘the future of TV.’ The broad range of video content ranges from HD streams of top auctions to videos focusing on the worlds most prized works of art, and insights from Sotheby’s experts.