Gap has announced a partnership with the contemporary art fair Frieze, kicking off with the New York fair in May and continuing with Frieze fair in London. As part of the partnership, Gap has designed two unique outdoor experiences, called Gap White Space at Frieze, in collaboration with New York-based architects, Leong Leong, to welcome guests at the Frieze Art Fair locations in Randall’s Island, New York and Regent’s Park, London. These experiences are named after the White Space rooms found in select Gap flagship stores across the globe. These rooms feature and test the brand’s newest and most cutting edge items, allowing shoppers to experience Gap product in a unique and exciting environment.
