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The Henry Graves Jr. Supercomplication, has sold at Sotheby’s, Geneva, for a record-breaking $24 million (which includes the buyer’s premium).

With 24 complications, it has previously been styled as the most famous watch in the world, but it comes with a very human story attached and illustrates how the Swiss watch industry worked in the early 20th century.

The watch is the result of a competition between two phenomenally wealthy men: Henry Graves, a New York banker, and James Ward Packard, a car manufacturer from Warren, Ohio.

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