The art world can be an intimidating place for an aspiring collector with a modest budget. Artsicle is here to help. Founded by Alex Tryon, 26, and Scott Carleton, 27, Artsicle is an online venture that rents inexpensive art at a low rate. Removing haughty galleries and astronomical price tags from the equation allows a new generation of collectors to figure out what they like. By allowing this often dismissed demographic to explore art collecting, they may be more inclined to make major investments further down the line when their pockets have a little more padding.

Artiscle launched in December 2010 and featured the work of 10 artists. Within a few weeks Tryon and Carleton decided to shift the site’s focus to renting rather than buying. The company went from shipping about 30 works a month to 100. Artsicle now feature 150 artists and has 3,000 works in its online inventory.

New clients take a quiz when they land on artsicle.com that reveals their visual predilections. From there, Artsicle assembles a portfolio that is meant to appeal to the visitor based on their likes and dislikes generated by the quiz. It costs anywhere from $25 to $65 a month to rent an artwork depending on the size. Clients can choose to renew the rental if they’re fond of the work or they can trade it in for a new piece. Buying is also an option and works usually run anywhere from $500 to $2,500. Artsicle keeps 50 percent of the rental price and 30 percent of sale.

As stated on their website, “Artsicle makes it accessible, affordable, and fun to get started collecting.”