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Wednesday, 03 August 2011 03:00

Absolut Vodka uses artists as a way of advertising their brand

There's a fine line between great advertising and arts patronage. When a brand wants to remain in customers' minds, one of the most effective ways to do so can be to give artists a platform to create memorable images. As Absolut Vodka's new initiative, Absolut Blank, seems to show, the results of such corporate commissions can be far from sterile.

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