The Dallas Museum of Art today announced the debut of the first Friends membership pilot program at The Grace Museum in Abilene, Texas. Grace Friends offers free membership to all visitors and is modeled on the DMA free membership platform, which since its launch in January 2013 has welcomed more than 62,000 new Friends members. The introduction of the membership model in Abilene represents the first stage of a broader national expansion supported by a grant from the Institute of Museum and Library Services (IMLS). Other participating museums considering aspects of the Friends platform include the Denver Art Museum, Los Angeles County Museum of Art, and Minneapolis Institute of Arts. Along with the launch of the program, The Grace Museum has also announced reduced general admission to support visitor participation.
