After two years in beta, Art.sy’s public version went live this past Monday. Using intuitive sites such as Pandora and Netflix as guides, Art.sy gets to know its users and presents them with suggestions and recommendations based on their individual likes and dislikes. Art.sy offers a free repository of 20,000 and counting digitized fine art images as well as an art appreciation guide. Art.sy can already count 275 galleries, private collectors, and 50 museums such as the Dallas Museum of Art, SFMoMA, and Fondation Beyeler as partners.

A start-up backed by millions of dollars in venture capital from art world giants such as Larry Gagosian and Dasha Zhukova, Art.sy already has 600,000 registered users. The site is moving past mere image sharing and has begun partnering with major art fairs, serving as the exclusive online platform for Design Miami/ in December and the Armory Show in March.

Art.sy offers a unique experience to collectors, allowing them to speak with a specialist, connect directly to a gallery, or submit offers on works remotely. A different feature on the site will allow collectors to buy outright as long as the dealer chooses to utilize the e-commerce option. Art.sy plans to bring in most of its revenue from sales commissions on works sold through the site.