The online retailer Amazon launched “Amazon Art,” a website that will be used to market works from galleries across the United States, Great Britain, the Netherlands and Canada. The site currently features over 40,000 works from more than 150 galleries and dealers. Offerings range from modest $44 canvases to Norman Rockwell’s Willie Gillis: Package from Home, which carries a price tag of $4.85 million.
Amazon Art’s slogan, “from gallery walls to your walls,” communicates the site’s mission – to make collecting easy and accessible to all. Consumers can search the site by medium, subject, style, size, frame and color. The majority of the galleries involved with Amazon Art are not high end and most of the artworks offered range in price from $100 to $5,000.
Peter Faricy, vice president for the Amazon Marketplace, which is overseeing the art site’s launch, said, “Amazon Art gives galleries a way to bring their passion and expertise about the artists they represent to our millions of customers.”
